Why Brands Need to Value Mentorship

Jeff Eyet
2 min readJul 1, 2021

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Growing and managing a business is often a lonely journey. However, through mentorship and partnership, we never have to truly be alone. A mentor is defined as someone who provides value to a junior individual by providing insight and recommendations. In this article, we will review mentorship, its importance, benefits, and also provide some strategies in finding the right mentor.

Highlighting The Importance of Mentorship

Finding the right mentor is key when it comes to establishing your business. Often, you may find yourself needing more than one mentor as different individuals may provide value in different ways. Mentors can also leverage their experience to ensure you have the right network, resources, and abilities to succeed within a given industry.

Benefits of Mentorship

Mentors often claim to receive some of the following benefits from mentorship — accountability, insight, and direction.

When it comes to mentorship, you have someone constantly checking in with you to see how successful or unsuccessful new practices are within your business. As a result, you are held accountable for what you state within your mentorship sessions. This accountability is ideal as when it comes to growing a successful business, we often need to push ourselves to reach our full potential and stay on the path to success.

Mentors have often already taken the path you’ve taken at some point in their careers. As a result, they can tell you what not to do in order to avoid some of the pitfalls they may have also endured during their journey.

Finding the Right Mentor

When it comes to finding a mentor, find someone who’s past where you currently are in life and business. Find someone who can teach you what they’ve learned so that you can follow in their footsteps while avoiding the challenges they’ve also had to face. During this search, you may have to be vulnerable and show weakness in order to truly find a suitable mentor.

It’s also information to vet out your mentor and make sure they really have the experience and background they claim to have. Ask specific questions to help guide this process, such as:

  • “How did you succeed?”
  • “What experience or qualifications do you have that indicates you have this level of experience?”
  • “Do you have any referrals or reviews?”

Final Thoughts

Once you find the right mentor, you will gain a new perspective on your industry and gain access to a wide network of professionals to expand and scale more quickly. Mentors will help you navigate the many challenges that lie ahead while also helping you get out of your own head by identifying blind spots.

Are you ready to find a mentor and launch your brand to the next level?

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Jeff Eyet
Jeff Eyet

Written by Jeff Eyet

Educator @BerkeleyHaas + Founder @biginnovates A radical diverger, who lives for “aha!” moments, then converges with confidence.

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