Six Tips for a Successful Product Launch

Learn Six Tips From Successful Entrepreneurs That Will Help You Start A Profitable Business.

We’ve explored so many topics, and every day we continue to learn that while business is hard, it is also fun and rewarding. Today, we will explore six tips that can help you launch your business regardless of whether you’re marketing a physical or digital product. While digital products tend to be easier when it comes to backend business costs, the conventional physical product is still very popular.

Regardless, it’s often a challenge for people to go from everyday professional to the experienced business owner. And with this comes not only a shift in mindset but also a change in how you act.

Tag along on this journey with me, and let’s start with our first tip which is centered around the stakeholder at the core of every business — the customer.

Six Tips To Launch You Into Success

1: Identify Who You’re Serving

Before you make a product, it’s best to start by identifying who you’re serving. There are two ways people tend to start a business. The first way is to think about it and then make something that aligns with your thoughts, it’s taken to market, and attempts are made to sell it. The other way is to find a market, find a problem, look for a gap, and then leverage this information as an opportunity. Utilize the information you’ve learned to agitate the problem to see if people care enough for you to invest the time and resources into making a more innovative product.

2: Find The Magic Price For Your Product

Believe it or not, there’s a magic number that can accelerate your sales. When you figure out this number, you will likely see a significant increase in sales. Many times we tend to think that the lower we price our services, the better. However, this isn’t true.

As entrepreneurs, we tend to not have a good grasp of our value and as a result, we sell things for less than what they’re worth. We need to learn to push back and charge in alignment with the value our product or service generates, we begin to gain confidence as well as see an improvement in our revenue generation and sales.

While it’s hard to come to terms with, sometimes you’re not selling enough simply because your price isn’t high enough.

Why? Because prices tell us a very interesting story. To many consumers, price is the first thing they look at, and without even taking a look at the product or service, they associate a higher cost with higher quality. So when setting your price, be sure to set it high enough it captures value and also provides room for a discount later. But not too high that it becomes unattainable to your intended audience.

3: Consider All Objections

All businesses will experience objections. For example, one of the many objections one may have on your brand’s sales page is resistance. This is what causes customers to pause on your page and leads to them struggling to move forward in purchasing your product or taking the next step in your sales process. In their objections, many people will question the brand and aim to find ways to develop trust and seek validated results.

Write down the objections your target market may have and prioritize them. Using this list, find ways to resolve each objection that stands in your way one by one.

4: Don’t Sell Your Time For Money

Selling your time for money is what having a day job equates to. You work long hours and at the end of it, you get a paycheck. As an entrepreneur, you need to change this mindset and instead focus on shifting away from this mentality and towards that of someone who makes money outside of the boundaries of time.

Setting yourself up like this also always ensures that when you stop working, you don’t stop making money. Instead, you want to find ways to make money when you’re sleeping, on vacation, or simply spending time at home.

5: Be a True Thinker

Information is free and readily available in today’s age. We used to live in a time where universities held the critical information we needed to advance, but with the Internet, this information is everywhere.

Now, the value universities offer is the curation of information so that you don’t have to conduct the intense amount of research required to find the key information you need. This means the process can be done by yourself, however, because it’s time-consuming, you’re paying the university to save you time.

Whether you decide to pay the university or find courses online, be sure to maintain the mindset of a true thinker. This means no excuses and no complaints. Aim to not simply solve problems but go beyond and truly innovate and think beyond your current means.

6: Test Out Your Ideas

Imagine spending months on a product and putting so much time and effort into it. Now imagine preparing for your launch and expecting many customers to flock to your product. How disappointed would you be when no one shows up?

I’d say you’d likely be very disappointed when that day came. And if that’s true … Well, you wouldn’t be alone, many business owners find themselves in this same exact situation.

Make every effort to launch your product in the most viable way as a minimal viable product. This will allow you to quickly gauge the response of your audience and test out your ideas. With the information you learn, you can shift the focus, design, or theme of your product without making any significant impacts on your schedule or budget.

Final Thoughts

Don’t take these tips lightly. It’s going to be a challenge to shift your mindset and stop waiting for problems to come to your doorstep and instead make your way out of the door and find them. The world of business is difficult and not everyone will succeed, but we will all gain valuable experience and learn from our mistakes.

Are you ready to launch your business into success? Tell us which tip resonates with you the most.

Please follow Jeff and big on Twitter.

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2. How to Integrate Design Thinking Into Your Work

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Educator + Entrepreneur who lives for the “aha!” moment. Co-Founder @theberkeleyinnovationgroup, @healthcarebydesign. Lecturer of Design Thinking @BerkeleyHaas.