Mindset Towards Developing A Standout Brand

For those looking on how to stand out from other brands to make a true difference in the market.

We’ve probably all heard this phrase in some form or the other:

There are so many businesses today and each is looking for a way to stand out amongst the crowd and make a difference. With such a saturated market, it’s very difficult to navigate through the customer acquisition process to secure new business and even more difficult to find ways to really resonate with your audience.

Today, let’s review some tips on how you can stand out from the crowd in order to achieve your goals and work towards a remarkable life.

Three Steps Towards Gathering A Business Mindset

Find Your Why

Understanding your motivation and passion is key to managing and operating a business. This starts by identifying your “why”.

Take the time to understand why you get out of bed every morning. What you’re working for in the end and why everything you’re struggling with and going through matters. Your why could be a drive for a purpose in life, your family, or maybe even the need to prove to yourself that you’re worthy. Whatever it is, identify it, write it down, and remember it. If it changes, document these changes throughout your journey.

Ask Questions

Then, start by asking yourself “What are your goals? What are you trying to achieve?” These questions will help you determine the direction you want your brand to navigate towards.

These questions are the first step towards understanding the process and steps involved to proceed with your business. Some additional questions will include:

  • What is special about your brand?
  • What does your brand uniquely bring to the table?

Answer these questions to progress towards addressing your barriers to entry within your market.

Think Holistically

When you’re planning and strategizing in the designing of your brand, remember to think holistically. Rethink how to introduce a new product to an existing ecosystem. Rethink your goals, and rethink your problem set.

Throughout this process, also think in terms of an experience rather than static behavior. Your optimal goal is to develop and foster an experience with your customers that promotes loyalty.

Decide on how to properly differentiate your offer from others and find ways to stand out to appear different within the market.

Final Thoughts

Let’s face it, customers don’t know what design thinking is nor do they care. They want the end result only. In other words, they want a fully fleshed-out product and idea ready to go to market.

As strategists and innovators, it’s our role to understand these concepts and design systems and brands with our customers in mind. We must leverage what we know and understand about business to bridge the gap and make the customer’s experience as clear and simple as possible.

On your journey, as you learn and grow, just remember customers are expensive to acquire while building a business can be relatively cheap. Just take things one step at a time and set yourself up for success by putting the customer first.

Please follow Jeff and big on Twitter.

  1. Embracing & Understanding Failures

2. How to Integrate Design Thinking Into Your Work


Educator + Entrepreneur who lives for the “aha!” moment. Co-Founder @theberkeleyinnovationgroup, @healthcarebydesign. Lecturer of Design Thinking @BerkeleyHaas.