When it comes to launching a product into the market, the real work starts with the generation of ideas. You must encourage your team and your users to dream big and push the solution beyond what they know or what they believe is viable.

In order to get customers to…


Last week, we discussed ways to improve product management. This week, we will take a look at ethics and related considerations product managers must understand when developing products.

Product management, like many other professions, requires ethics and integrity. Therefore it’s essential that product managers either follow a code of ethics…


Today, everyone’s in a rush and it often feels like no one is truly listening. Being that listening ear to someone is key and can make all the difference. This is especially true when it comes to designing a new product or system.

Let’s continue to analyze how design thinking…


Learn Six Ways to Improve Your Organization’s Product Management

When it comes to product management, you never stop learning. Another thing you’ll need to learn how to do is always keep improving. Every day you will be presented with a “new problem and you will need to learn a new way to tackle it.”

Luckily, you’re not alone. Here…


Identify Some Key Differences Between Personal Brands and Company Brands

Branding is often so difficult for business owners as they struggle to identify themselves and set themselves apart from their competition. With many individuals looking at others for inspiration, creativity is often so limited these days.

One of the main challenges when it comes to branding is knowing how to…


Learn How to Combat Imposter Syndrome in the Workplace.

For many of us, imposter syndrome starts in college (or earlier!) and follows us into the workplace, and can inhibit our professional growth.

If you are suffering from imposter syndrome, you’re not alone. Many leaders and successful entrepreneurs and business people…


Leveraging Design Thinking As a Way To Stay Ahead of The Competition

Branding is always an ongoing process. It’s a challenge many businesses face and will continue to stay a topic that we discussed in “Mindset Towards Building A Standout Brand”. Today, let’s continue to address ways a brand can stay relevant and stand out from competitors operating within the same industry.


A Quick Look At Three Stages of Design Thinking When Applied To The Healthcare Industry

Throughout many industries, we continue to face what is known as a human challenge. This problem persists even within the Healthcare industry. In designing new programs and systems, you need to maintain focus on the human being. …


Learn Six Tips From Successful Entrepreneurs That Will Help You Start A Profitable Business.

We’ve explored so many topics, and every day we continue to learn that while business is hard, it is also fun and rewarding. Today, we will explore six tips that can help you launch your business…


For those looking on how to stand out from other brands to make a true difference in the market.

We’ve probably all heard this phrase in some form or the other:

“It’s easy to build a brand, but it’s hard to scale a business”.

There are so many businesses today and each is looking for a way to stand out amongst the crowd and make a difference. With such…

Jeff Eyet

Educator + Entrepreneur who lives for the “aha!” moment. Co-Founder @theberkeleyinnovationgroup, @healthcarebydesign. Lecturer of Design Thinking @BerkeleyHaas.

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